The last year or so, social justice and equality have taken the spotlight in terms of what the media (and people in general) are talking about. Naturally it’s come up that women still don’t make as much money as men, even though our plates are just as full (if not more… haven’t you heard being a mother is a full time job?) We have to prove we belong in the workplace, we have to prove our worth, and we have to prove we’re as valuable as our male counterparts.
Women make .77 to every man’s dollar. Women make less, and yet our society encourages us to spend more. That’s largely unfair, especially because when the workload is the same and the expectations are the same, wouldn’t you expect the salary to be equal too?
Pink tax is the concept that women are charged extra money for certain items or even certain services. Many people aren’t aware pink tax exists, but believe this woman: it does.
Let’s face it: being a woman can be expensive. There’s societal pressure to have every hair in place, all the time. Social media makes us feel like our clothes need to be a high-end brand, Nordstrom or nothing. Women hit all kinds of societal obstacles that encourage us to spend outside our means, and we’re continuously encouraged to continue doing so.
The gender pricing gap begins early. Dolls are more expensive than toys marketed for boys, and a pretty pink outfit might cost a pretty penny in comparison with an outfit marketed towards little boys. It isn’t just clothes and toys that cost more when they’re targeted towards the fairer sex. Makeup, healthcare products, and even some services cost women more. For example, a study by Northwestern University was created to see whether men and women would get the same quotes on a service for their cars. Ultimately, women were quoted the service at a higher cost than men.
The cost of being female is high, and it often seems like it’s rising. Society encourages us to have beautiful, lush, styled hair that we can’t achieve without high-end beauty products. Cosmetic and personal hygiene companies create products that do the same thing but just so happen to have different colored labels. Apparently, this necessitates a price jump, too.
Does it cost more for a label to be pink? The answer, it seems, is yes, according to recent studies. Not only that, but the color pink might cost more. How else could we explain that popular kids products, when pink, cost nearly 2-15% more than other kids products?
Another recent study by PromoCodesForYou.com uncovered that for the bare necessities, the essential personal care items, women spend 27% more than men. Other studies have shown that the gender pricing gap is still very real, and pink tax isn’t a mythical or fictional thing.
Being a well put together woman doesn’t need to break the bank. Shop where you can duck into the men’s aisle and purchase the same type of razors for less money. It’s 2018; it’s time to find equality in pay and the gender pricing gap.
Rachel Slifka is a freelance writer and human resources professional. She is passionate about helping fellow millennials find success with their finances and careers. Read more by checking out her website at RachelSlifka.com.