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What Are The Benefits Of Using Instagram TV or IGTV?

Instagram TV is just one of the many technologies or apps made by Instagram in order to upgrade their platform.

IGTV, on the other hand, works both on iOS and Android, though people can still watch from within the app. Much like traditional TVs IGTV also features channels that are basically the profiles of video creators.

What’s more, Instagram television opens up new opportunities for businesses or brands to further improve their marketing strategy on the said platform.

But the question is, are there any advantages associated with using this television? Actually, there are, and here are some of them.

  1. You don’t need to use costly tools

If you haven’t been utilizing videos then you may possibly be put off by the possible price involved with editing software and hardware, lighting, and sound that are often expensive.

But we have good news for you, none of these tools are necessary if you want to get started with IGTV.

In the actual fact, the vertical format of IGTV is a good invitation to all video creators to get artistic using their phones as this channel is specially made for that.

As long as you have a phone, there are free apps that can help you in getting started like InShot.

  1. It is very easy to use

Another good thing about IGTV is that is very easy to use. As a matter of fact, you don’t need to become a professional videographer in order to use IGTV.

Its convenience will let you capture every moment and create entertaining and engaging content without the help of technical kit or complex set-up.

The only challenge for you is how many viewers you can attract. However, if it is your first time to use IGTV and having a hard time garnering views then you may want to consider buying real Instagram video views.

  1. You will be able to entertain and educate audiences

Studies have presented that demonstration as well as tutorial videos are one of the most popular kinds of video content and take note you can easily leverage them using the support of IGTV for long-form content.

If you are running a business this Instagram’s technology will let you advertise your services and products by making videos showing how these services can be incorporated to their daily lives, how to utilize them, and how these products created a difference to some of your loyal customers.

In addition to that, you can also upload an explainer video to share your brand’s story, introduce your business and launch new services and products.


Without a doubt, Instagram television is extremely beneficial not only for businesses and celebrities but for other people as well.

But before you start using IGTV make sure to keep the following tips in your mind:

  • Be strategic
  • Be authentic
  • Always include a call to action
  • Be consistent
  • Research
  • Experiment
  • Measure your success

By simply considering these tips you will definitely make the most of this Instagram technology.

About the author

Susan Paige

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