We’re all really familiar with Groupon and Living Social at this point. These “daily deals” are supposedly really awesome because they allow you to do all sorts of fun stuff (that you would never normally do) at a fraction of the cost. Your life is forever changed. Sign up for Groupon, buy the certificates, have fun, live the dream.
But that’s what they want you to believe. I’m not buying it anymore.
First of all, Groupon offers things that I don’t really need. Sure, it’d be fun to go horse-back riding along the Missouri River or learn to crochet with crochet experts or whatever else they advertise, but, in general, it’s a waste of money. It’s more like this:
“Ohhh, today’s Groupon is laser hair removal! Only $150! I’ve really been wanting to get laser hair removal, so I should definitely get this. There is no reason to check prices at any other salons because this is a Groupon so it must be the BEST deal.”
Secondly, Groupon doesn’t want you to shop around. They want you to believe that their special, exclusive, uber-important daily deal really is the best deal there is … and that you MUST buy this facial right this instant. Because this is the best deal, you know. And it’s only a one-day thing. So, you have to buy it. Right now. Do it!
The other issue? Groupons expire. Don’t act like this hasn’t happened to you. It has happened to me on at least two three occasions.
Another problem? The sheer number of Groupons sold. You know that massage certificate that you bought yesterday? Well, about 5,648 other people bought it, too. Good luck getting an appointment. Unless you want to get a massage at 8:45 on a Tuesday morning. Because it’s not like you have to work for a living – because you buy GROUPONS.
Oh, and then there’s THE EXTRA DEALS. Did you know that there is no longer just a daily deal anymore? I get additional e-mails about special offers and there are about a dozen other “secret” deals listed along the side of the main daily deal…
(…something tells me that if they have SO many deals, you’re probably not getting that good of a deal in the first place.)
Finally, there are the ridiculous, completely non-funny descriptions that they claim they are “famous” for. But the descriptions seem over-fluffed and just aren’t very funny. Case in point:
“Sharing a meal with loved ones is a way to connect, create memories, and discover which family member has been a robot all along. Refuel your clan with today’s Groupon to…”
Really not funny…
Are you over the Groupon/Living Social daily deals, too?