Make sure they know you are the sole decision maker. For instance, if you have your Dad, husband or boyfriend call about ANYTHING the dealership will think he has the final say. You don’t have to take a man with you. While some may think that having a man in your corner, even if he’s not buying the car, will give you a voice – car dealers can see right through it. It’s okay to tell them you’re the buyer and are not afraid to stick to your guns when it comes to your budget.
Many people automatically assume women are emotional buyers – even when we are not. So, if the car salesman treats you like an emotional buyer it’s okay to tell the dealer you’ll take your hard earned money elsewhere. The more serious you are about the purchase of a car, the more serious the dealer will treat you.
Research the true market value of the car you want to buy. Not the MSRP or invoice price. The true market value is the average price that the car you want is selling for in your area based on zip code. Due to supply and demand this will give you a realistic look at what you should pay for the car.That’s why research is so very important when it comes to buying a car. Look up all the makes and models your car buying heart desires on www.cars.com. Then you can take in a complete comparison analysis. Which will lead you to being smart about that sticker price, as well. Let the dealer know you are interested in the final cost with interest before you even attempt to make a decision on narrowing cars down.
Be prepared to ask a lot of questions. This will give you an extra leg to stand on with the dealer when you start telling them to lower the rate or you’re going to leave. Stand firm on your ground and explain that you know the car can be sold at the rate you want, and that’s that. They will try and counter offer, and you shouldn’t back down until they say ‘absolute final offer’. Once you start to see a reasonable deal in your future, ask if you can look under the hood. Even if you don’t know anything about cars you can pretend you do know and you really care. That’s the moment you can ask for a carfax report. You’ll want to make sure the car wasn’t in a flood or under water at any time, especially if you are buying used. Used cars can be very deceitful on the outside.
Go in with the mantra that ‘everything is negotiable’. Your trade-in, the package prices, price of the car, dealer fees, interest rate, cash back options and tax credits – are all up for negotiation. Even financing! With this in mind, you should be prepared to walk away. In the end, don’t play games with the dealers – be honest, up front, and confidant that you know what you want and you aren’t afraid to leave it if you don’t like the terms. They may come back to you with another offer, or you might find another dealer that is will to negotiate your perfect deal.