Starting your own business is an exciting experience, however, it’s important to make sure that you don’t end up overspending. Every entrepreneur knows the importance of keeping costs down, and regardless of what type of business you are starting or which industry it is in, it’s important to ensure that your expenditure is kept to a minimum to maximize your profits. But, without spending some money, it can be difficult to get your business off the ground and gain maximum exposure to your target audience. So, how can you effectively market your business while saving money at the same time? Let’s find out.
Tip #1. Use Social Media:
In the digital world of today, businesses can benefit from the sheer popularity of social media when it comes to advertising their brand, products and services. Although paid advertisements on social media are available, the best way to market your brand on sites such as Facebook and Twitter is to set up a company profile to share information and interact with your followers. For many small businesses, it is free to start a Facebook page, which you can use to share information about your services, deals, and links to your website to encourage more traffic. In addition, you can use online tools to create graphics, such as this Facebook cover photo maker.
Tip #2. Encourage Online Reviews:
Today, many customers will search to see what others have been saying about a company before they go ahead and make a commitment to making a purchase. Online review sites can be an exceptionally great tool for new businesses, since they can help to build credibility and encourage potential new customers to try your products or services out. Plus, with every positive review that is left, your reputation will be somewhat improved. Encourage your customers to leave reviews; not only on your website, but also on your social media profiles as well as third-party review sites serving your industry.
Tip #3. Use Online Influencers:
Bloggers are some of the best people to team up with when it comes to marketing and advertising your new small business. Collaborating with popular influencers in your niche can be one of the best ways to expand your reach; for example, each guest post that you publish on a popular blog will not only be available for your target audience, but also to the blog’s readers and social media followers. Be sure to include a clear link in your guest post, ideally in the bio, so that readers who enjoyed the content can easily click through and find out more.
Tip #4. Do Something Newsworthy:
Lastly, a great way to gain more free exposure for your brand is to do something newsworthy. Whether you’re helping out a team or school in your local community, creating more jobs, or doing something totally unusual and exciting, getting your face and brand name in the local or even national newspaper is a fantastic way to spread the word.
Do you have any great tips of your own to add? We’d love to hear from you in the comments.