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Best Robo-Advisors For Responsible Investing

Every dollar counts when you are calculating your investment returns. Paying too much in financial advisor fees can significantly cut into your profits. Robo-advisors may be the solution to this problem, increasing your profits and offering you responsible investing options.

What is a Robo-Advisor?

Image via Flickr by investmentzen

Before we dive into the best robo-advisors in the market, it is important to first determine what one is and why you would consider using them as a part of your investment strategy. Robo-advisors are essentially investment robots. They are able to research and then evaluate current market information in order to give you the best recommendations. Robo-advisors offer many advantages including fewer conflicts of interest, around-the-clock availability, and most importantly; lower fees.

It is important to choose a robo-advisor that takes your personalized investment needs and risks into account. Consider the reputation, fees, and minimum balances when choosing the right robo-advisor for you.

M1 Finance

M1 Finance has quickly become a trusted source of information in the financial industry. When you use the M1 Finance app, you get the same customized service that you would with a live financial advisor. The app learns about you and your financial needs and concerns with an introductory questionnaire. Based on your answers to these questions, the robo-advisor is able to help you build an investment portfolio that best meets your needs.

The great thing about the app is that it is completely free to download and as of now, they don’t charge any fees for transactions. Instead, you are only charged a one-time fee if and when, you close out your account.

Personal Capital

Personal Capital is newer to the automated investment world, but their advanced analysis tools are already capturing the attention of all types of investors. One of the greatest advantages to using Personal Capital is that you get complete control over your portfolio and the investments that you choose. Personal Capital does require that you have a minimum account balance of $100,000, so it may not be a good option for lower budget investors.


If you are looking for a robo-advisor that is geared toward lower budgets, then you will want to check out Acorns. This app has a $0 minimum and charges just a 0.25% annual fee. After you create a profile within the Acorns system, it uses investment data to offer you personalized investment recommendations. Whether you choose to invest in these recommendations is entirely up to you. The zero dollar minimum makes Acorns a popular option for students and younger investors.


SigFig is a great robo-advisor option for more seasoned, but not necessarily expert traders. Not only does it offer you personalized investment recommendations, but it also manages your current investment accounts, all in one place. When signing up with the app, you fill out a personalized questionnaire with risk assessment questions. The app uses this information to determine the best investments for you.

You no longer have to rely on expensive, unavailable financial advisors to receive personalized investment recommendations. Instead, let advanced technology gather the research and compile the best investments for you.

About the author

Rachel Slifka

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