[This is a guest post by Jennifer Meyers. Think you’ve got what it takes to be a guest poster? Contact Em at em [at] blondeandbalanced [dot] com to learn more about becoming a guest poster yourself!]
Along with beer, sports, and red meat, cars are a stereotypically male interest. Yet women are just as interested in driving as men, if not more so! In fact, a study just released by the University of Michigan’s Transportation Research Bureau shows that there are now more licensed female drivers on U.S. roads than male drivers. And a car doesn’t have to be Barbie-pink to be attractive to female drivers.
So what do women want?
We want a car that’s stylish, of course, but we also look at safety ratings, carbon emissions, fuel efficiency, and value for money. Family-friendliness is also a bonus when we’re looking at car reviews. Following are five of the top car contenders for women:
The Volkswagen brand is mighty popular with female buyers, managing to be both reliable and stylish. The VW Beetle is one of its most iconic cars, with 54.6% of new Beetle owners being female. The older version of the Beetle was even more popular with women, due to its retro looks, but the updated version is courting a more balanced audience. Still, the VW Beetle has plenty to offer for both genders, including precise steering, a surprisingly spacious trunk, and a powerful engine for such a small car.
Crossover SUVs are big business these days. While the minivan was ubiquitous in suburbs throughout the 1990s, and the SUV took its place in the 2000s, the crossover vehicle is now the new standard family car. The Honda CR-V is attractive enough to appeal to younger women, while practical enough to be a great fit for growing families. It offers plenty of room in the passenger and cargo areas, an array of tech-savvy features, and is priced under $25,000.
Another hit crossover, the Forester is extremely popular with women. It’s a fun car to drive, with great performance on highways and in the city alike. It also boasts an extremely high safety rating, handling slick roads with ease. In addition, female drivers tend to prefer to sit lower to the ground than men do, which is why cars like the Forester are a hit. They offer the size and range of an SUV with a lower, sleeker build that’s closer to a regular car. Although it’s not the most fashion-forward car on the market, the Forester offers good value for money and plenty of cargo space.
Both the 4-door and 5-door versions of the Mazda 3 are a hit with the ladies. Mazda’s compact car offers ample space for groceries and family belongings, while still managing to be sporty and fun to drive. It’s the perfect blend of practicality and a little bit of edge.
Let’s face it; the Fiat 500 is one of the cutest cars on the road today. It has vintage flair, a petite size, and rocks colors like pale blue and pink. It even plays dress-up in Gucci and Diesel with promotional fashion tie-ins. This makes it irresistible to women and a brand name consistently seen in car news. Yet it’s also a car that retains its value well and offers decent fuel economy at 65 miles per gallon, giving it added substance beyond its good looks.
By combining style, smooth handling, and good value, these cars are ahead of the curve when it comes to attracting female attention.
Photo credit: bibendum84