Years ago before technology change the way we live being a successful businessman or woman meant you had to step on more than a few toes and do anything necessary to take out your opposition. It took one word, “ruthless” but nowadays that word has grown and transformed into a whole new word, “fearless”; and this is according to Julie Roehm a key characteristic requirement in today’s world of business.
What does being fearless truly mean in this context?
Firstly, it means that you need to think outside of the box and still be a team player. This may be a tall order for most individuals, but when you learn to let go of any fear from rejection or negativity then you will be able to tap into a creativity that will enhance your work life. This aspect does not only pertain to employees but also employers.
When it comes to choosing your work force, many employers will only want people who tick all of those annoying corporate boxes. But in reality taking a chance on a few candidates who offer a higher level of creativity as opposed to efficiency could be the catalyst that propels your business form mediocre to extraordinary.
A few favorite quotes that Julie Roehm has used to drive home the truth of how beneficial letting go of all fear in the business sense can be are:
- Calculated risks are the rocket fuel of our society
- Eat your fear. It tastes good and will make you stronger.
- “Great spirits have always encountered violent opposition from mediocre minds.” -Albert Einstein.
Fearlessness does not mean taking unnecessary risks
Even though one is encouraged to think differently in how you run your business, it still needs to be controlled. When it comes to marketing your company there is numerous aspects that one has to take into consideration. For instance, if you are making use of social media in order to try and capture a market, you have to do so in such a way that you are still being seen as a reputable company. With the digital age advertising and marketing has taken on a whole new face and needs constant readjusting in order to grow and adapt with modern trends.
What you do not want to end up doing is taking any risks that will tarnish how your company is viewed. Julie Roehm has many years experience in changing the way in which companies approach simple aspects such as customer care and how a company actually converses with their clients. Let’s face it, our world expects so much more and we demand to be entertained; thus you need to meet these needs in such a way as to still be professional.
There is such a fine line between being successful and achieving success; and it basically rests on how you perceive the two aspects. If your company has been able to successfully be a success through working to building long lasting relationships with employees and customers then you know what the truth of being fearless truly encompasses.